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==History== ===Gold, Silver and Bronze Ages=== When Superman first appeared in comics (in 1938's ''[[Action Comics]]'' #1), his [[alter ego]] [[Clark Kent]] worked for a newspaper named the ''Daily Star'', under editor George Taylor. Superman co-creator [[Joe Shuster]] named the ''Daily Star'' after the ''[[Toronto Star|Toronto Daily Star]]'' newspaper in [[Toronto, Ontario]], which had been the newspaper that Shuster's parents received and for which Shuster had worked as a newsboy. (Called the ''Evening Star'' prior to 1899, the ''Toronto Daily Star'' is now known as the ''Toronto Star''.)<ref>[http://members.tripod.com/~MitchellBrown/cancom/supermanatthestar.html], April 26, 1992 Toronto Star interview with Joe Shuster. Retrieved [[July 26]], [[2006]].</ref> When the Superman newspaper [[comic strip]] appeared, the fictional newspaper's name was permanently changed to the ''Daily Planet'' to avoid a name conflict with real newspapers which had ''Star'' in their name. When DC made use of its [[multiverse (DC Comics)|multiverse]] means of continuity tracking between the early 1960s and mid-1980s, it was declared that the ''Daily Star'' was the workplace of the [[Golden Age of Comics|Golden Age]] or "Earth-Two" versions of Clark Kent, Lois Lane and Jimmy Olsen, while the ''Daily Planet'' was unique to their [[Silver Age of Comics|Silver Age]] or "Earth-One" versions. The [[Superman (Kal-L)|Clark Kent of Earth-Two]] eventually became the editor-in-chief of the ''Daily Star'', something his Earth-One counterpart didn't achieve at his newspaper. In both the Silver Age and Bronze Age continuities, Clark's first contact with the ''Daily Planet'' came when reporter (and future editor) Perry White came to [[Smallville (DC Comics)|Smallville]] to write a story about [[Superboy]], and wound up getting an interview where the Boy of Steel first revealed his [[extraterrestrial life|extraterrestrial]] origins (the story wound up winning Perry a [[Pulitzer prize]]). During Clark Kent's years in college, Perry White was promoted to editor-in-chief upon the retirement of the ''Daily Planet'''s previous editor, the Earth-One version of George Taylor. After graduating from Metropolis University with a degree in [[journalism]], Clark Kent went to work at the ''Planet'', and quickly met Lois Lane (who had been working there for some time already). Some time after Clark was hired, Jimmy Olsen joined the paper's staff. In 1971, the ''Daily Planet'' was purchased by [[Morgan Edge]], president of the Galaxy Broadcasting System. Edge proceeded to integrate Metropolis [[television]] station WGBS-TV's studios into the ''Daily Planet'' building, and named Clark Kent as the anchor for the WGBS evening news. Eventually, Clark's former schoolmate from Smallville [[Lana Lang]] joined Clark as a co-anchor. After the 1985-1986 miniseries ''[[Crisis on Infinite Earths]]'', many of these elements, including Morgan Edge buying the ''Daily Planet'', were retroactively changed or eliminated from Superman canon. ===Modern Age=== In the modern comics' canon, years before Clark or Lois began working for the paper, [[Lex Luthor]] owned the ''Daily Planet.'' When Luthor, deciding to sell the paper, began taking bids for the ''Planet'', Perry White convinced an international conglomerate, TransNational Enterprises, to buy the paper. They agreed to this venture with only one stipulation: that Perry White would become editor-in-chief. White has served as the ''Planet'' editor-in-chief ever since, barring the few times he was absent. During those times people such as [[Sam Foswell]] and Clark Kent have looked after the paper. [[Franklin Stern]], an old friend of White's, became the ''Daily Planet'''s publisher. The ''Planet'' saw its share of rough times during White's tenure, including: worker strikes; the ''Daily Planet'' building being destroyed during the "Fall of Metropolis" storyline; the ''Planet'' building sustaining heavy damages after the villain [[Doomsday]]'s rampage; and possibly its darkest hour, Franklin Stern's decision to put the paper up for sale. Lex Luthor, disliking the heavy criticism of himself and his company that the ''Planet'' became noted for, purchased the ''Daily Planet'' and subsequently closed the paper down. Luthor fired every employee of the newspaper save for four people: [[Simone D'Neige]], [[Dirk Armstrong]] (a fictional counterpart of conservative [[radio]] commentator [[Rush Limbaugh]]), [[Jimmy Olsen]], and [[Lois Lane]]. As a final insult, Luthor saw to it that the ''Planet'' globe was unceremoniously dumped in the Metropolis [[landfill]]. In the ''Planet'''s place emerged "LexCom," a news-oriented [[Internet]] web site that primarily catered to Luthor's views of "quality journalism." Eventually, after Lois Lane made a deal with Luthor, Luthor sold the ''Daily Planet'' to Perry White for the minuscule sum of one [[dollar]]. The paper was quickly reinstated, rehiring all of its old staff. Some time later, ownership of the ''Planet'' fell into the hands of [[Batman|Bruce Wayne]], where it has remained ever since. During the "Y2K" storyline (involving the city of Metropolis being infused with futuristic technology thanks to a descendant of the villain [[Brainiac (comics)|Brainiac]]), the ''Daily Planet'' building was "upgraded" along with the rest of Metropolis, and a holographic globe replaced the physical one. Eventually due to temporal instabilities caused by the B13 Virus, Metropolis and the ''Daily Planet'' building, globe and all, were restored to their former states. In the current comics and media spinoffs, the ''Daily Planet'' is presented as a thoroughly modern news operation, including operating an Internet web site much like most large newspapers. The ''Planet'''s reporters also have access to the best modern equipment to aid their work, though Perry White has often been shown as still favoring his manual [[typewriter]]. The current owner also happens to be Bruce Wayne. The ''Planet'''s major competitors in Metropolis include the [[tabloid]] newspaper the ''Daily Star'', WGBS-TV (which briefly employed Jimmy Olsen), and Lex Luthor's various media operations. ===Superman: Birthright=== In the storyline [[Superman: Birthright]] the name of the publisher is Quentin Galloway, an abrasive overbearing loudmouth who bullies Jimmy Olsen (and later, Clark Kent) before being told off by Lois Lane (whom Galloway cannot fire because of her star status).<ref>[http://www.supermanhomepage.com/comics/comics.php?topic=articles/birthright], http://www.supermanhomepage.com/comics/comics.php?topic=articles/birthright.</ref>
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