Dragonflight Marketing
Contents
mission statement
Dragonflight is the Pacific Northwest's annual three day convention for table-top gaming (board games, minitature games, collectable card/click games, role-playing games and LAN computer games). Our mission is to build the game community amoung the greater Seattle area by providing the opportunity to play and host a variety of games, to participate in game auctions, to shop dealer tables, and to join official game developer demonstrations for game enthusiasts across the Pacific Northwest and beyond. Dragonflight is the elder sibling amoung the greater Seattle gamer community conventions such as Conquest, Emerald City Comic-Con, Penny Arcade Expo and Emerald City Gamefest. Dragonflight Home Page.
goal setting
- ACHIEVE: What does Dragonflight want to attain in the future?
- CONSERVE: What does Dragonflight want to hang on to?
- ELIMINATE: What does Dragonflight want to get rid of?
- STEER CLEAR: What does Dragonflight want to avoid?
value statement
planning timeline
department leaders
marketing plan
promotion strategy
signage & advertising materials
questions and notes
surveys, feedback & followup
